Entrepreneurs getting hip to the graying of America / Marketing machine out to mine gold in Boomers’ wallets
“Why is it time to capture Baby Boomers, when they’ve been around since 1946?” asked John Migliaccio, president of the American Institute of Financial Gerontology. “The same reason Willy Sutton robbed banks: It’s where the money is.”
Speaker after speaker extolled the drool-worthy demographics: Baby Boomers, all 77 million of them, have spending power of more than $2 trillion a year. A stunning 91 percent of the United States’ net worth is held by households headed by someone 40 or older.