Walmart’s Social Network is Dead

SearchViews : Quick Hits about Business, Politics and the Google Truth In Between
The Hub, Wal-Mart’s attempt at social networking, is dead after just three months online. The Hub encouraged teens to create pages and “Wal-Mart Wish Lists” in the hope of winning “some fab prizes”. What’s more, the Hub featured an extensive set of filters and alerts so parents could spy on their kids’ activities. I’m sure you’re shocked to learn that it’s first 30 days online brought in an abysmal 91,000 uniques (compare to Myspace’s 55 million uniques in the same month). Launched as part of a back-to-school promo, the entire project is an embarrassment – and an excellent example of How Not To Build A Social Network.


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